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Why Doing More Marketing May Be Holding Your Book Back

Published on: 06/19/2026

Nonfiction authors don't need more marketing tactics — they need fewer, sharper ones. Discover why "book marketing bloat" stalls book sales and how focused effort creates lasting momentum.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

book marketing brainstorm session